Daily grooming routines can often seem a bit daunting, right? The high prices, the overwhelming product selection… we get why you might not bother with it. Seriously. But, in fact, it really doesn’t have to be that difficult. All that’s required for a great grooming routine is simple and effective formulas, that you can trust to work. Enter Bulldog: the straightforward skincare brand, guaranteed to make you look and feel your best. Oh, and all at a remarkably affordable price.

Born in 2005 with a mission to deliver straightforward skincare options with an ethical conscience, the British brand has long been a leader in the modern grooming market. And for good reason too. This is a brand that has constantly been pushing boundaries. How you ask? Take ingredient selection. From its very first day, Bulldog completely boycotted the use of ingredients from animal sources. Better yet, it also rejected the use of synthetic fragrances and artificial colours when making its highly effective products. Instead, each and every product is formulated by experts who unlock the power of natural ingredients with a little help from science. Talk about a good USP. Calling upon the most effective natural ingredients – from aloe vera to willow herb to green tea – the results are, well, exceptional. Oh, and let’s not forget packaging – from bottles and packs made using 100% recycled materials to plant-based sugarcane tubes – Bulldog has you covered. In short, you’re looking at quality driven products that are crafted responsibly. What’s not to love?

Original Face Wash, £4.50 and Original Moisturiser, £6.00

If you’re looking for some go-to products to start with, we’d suggest taking your pick from the Original Range. First and foremost, the miracle-working Original Moisturiser that delivers twenty-four-hour hydration for your skin. Formulated from a natural trio of camelina, green tea and aloe vera, it will leave your skin looking healthier and feeling soft after use (big yes). Don’t forget, it’s certified carbon neutral. Give it a go after cleansing with the Original Face Wash for next level results. If your daily routine involves shaving, be sure to add the Original Bamboo Razor into the mix. Designed with five tempered steel blades, a lubricating aloe stripe, and precision trimmer, it’s the perfect companion to deliver you a close eco-conscious shave.

Original Shower Gel, £4.50 and Original Bamboo Razor, £12 (includes two blade cartridges) 

Skincare sensations aside, Bulldog’s very latest grooming must-haves fall into the hair styling category. Each has been specially developed using natural styling agents – in place of traditional synthetic ones – and natural hero ingredients known for their caring properties. First in the range is the Original Styling Cream. Created around a hero ingredient of responsibly sourced shea butter – famous for its moisturising properties – it provides a natural finish and medium hold. Next, the Original Salt Spray made using sustainably sourced Mediterranean sea salt. If you’re looking for a bit more volume and a natural textured finish this is the one for you. And finally, the Original Styling Pomade. Formulated using a fully traceable argan oil, it provides natural shine and total smoothness. Let’s not forget, the entire range comes in recycled or plant-based plastic packaging, and like all Bulldog products is certified vegan and cruelty free. Not bad!

Original Styling Cream, £8.00, Original Styling Salt Spray, £8.00, Original Styling Pomade, £8.00

It’s hard to put a price on responsible selfcare routines, but the value for money with these products is second to none. Most of the range costs less than £10, but the results upon use are priceless. With high-performing formulas, clean, stylish packaging and environmentally conscious credentials to match, who better than Bulldog – and just in time for summer.