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At the turn of the century, Razor scooters were all the talk on every local elementary school playground in America. Competing with ‘N Sync and Sony’s Playstation 2 in kid discourse was no problem as Razor’s product moved an estimated 5 million units in 2000.

Rafael Canton is Adweek's breaking news reporter for brand marketing.

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Adweek is the leading source of news and insight serving the brand marketing ecosystem.