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New research conducted by S&P Global Mobility has found that brand loyalty—measured as the percentage of buyers that go back to the same brand for their next vehicle—is falling across the luxury segment.

In this infographic, we’ve visualized the results of this research, which spans from January 2020 to April 2022.

The following brands have all experienced a drop in brand loyalty over the time period.

For additional context, we’ve also included each brand’s score in the J.D. Power 2022 Initial Quality Study. This is measured based on the number of problems experienced per 100 vehicles (PP100) in the first 90 days of ownership.

Land Rover experienced the biggest drop in loyalty, despite a better than average PP100 rating. One potential reason is timing⁠—the brand’s premier model, the Range Rover, has been in its fourth generation since 2012. The SUV has become relatively dated, though a new fifth generation was recently revealed for the 2022 model year.

Two Volkswagen Group brands, Audi and Porsche, also fared poorly in terms of loyalty. This is somewhat surprising, as both brands offer a portfolio of both gasoline and electric models. Many competitors, such as Acura, Lexus, and Maserati, have yet to release an EV.

Three brands have managed to buck the trend, as shown below.

We can draw parallels between Tesla and Apple, in that both have incredibly loyal followers.

For instance, between March 2021 to April 2022, 62% of buyers/households who returned to market and previously owned a Model 3 purchased a new Tesla. That’s an impressive statistic, especially when we consider Tesla’s history of build quality issues.

Maserati appears to be in the same boat. The Italian automaker has strengthened its brand loyalty by 4.3 percentage points, despite having the luxury segment’s worst PP100. Perhaps build quality matters less than we think.

Ongoing supply chain issues could also be contributing to wide-spread declines in loyalty. Rather than waiting several months (or in the case of EVs, years), buyers may switch to a different brand that has cars in stock.

We are still monitoring it week to week, but up to now basically worldwide, we had no issues running production. – Joerg Burzer, Mercedes-Benz

Many automakers have reported that their supply issues are diminishing, though new economic challenges have risen. For example, surging inflation has pushed the price of a new car to record highs. Combined with rising interest rates (cost of borrowing), this could negatively impact the demand for new cars.

Sharpen Your Thinking with These 10 Powerful Cognitive Razors

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We explore the ultimate frontier: the composition of the entire known universe, some of which are still being investigated today.

Scientists agree that the universe consists of three distinct parts: everyday visible (or measurable) matter, and two theoretical components called dark matter and dark energy.

These last two are theoretical because they have yet to be directly measured—but even without a full understanding of these mysterious pieces to the puzzle, scientists can infer that the universe’s composition can be broken down as follows: ComponentValue     Dark energy68% Dark matter27% Free hydrogen and helium4% Stars0.5% Neutrinos0.3% Heavy elements0.03%

Let’s look at each component in more detail.

Dark energy is the theoretical substance that counteracts gravity and causes the rapid expansion of the universe. It is the largest part of the universe’s composition, permeating every corner of the cosmos and dictating how it behaves and how it will eventually end.

Dark matter, on the other hand, has a restrictive force that works closely alongside gravity. It is a sort of “cosmic cement” responsible for holding the universe together. Despite avoiding direct measurement and remaining a mystery, scientists believe it makes up the second largest component of the universe.

Free hydrogen and helium are elements that are free-floating in space. Despite being the lightest and most abundant elements in the universe, they make up roughly 4% of its total composition.

All other hydrogen and helium particles that are not free-floating in space exist in stars.

Stars are one of the most populous things we can see when we look up at the night sky, but they make up less than one percent—roughly 0.5%—of the cosmos.

Neutrinos are subatomic particles that are similar to electrons, but they are nearly weightless and carry no electrical charge. Although they erupt out of every chemical reaction, they account for roughly 0.3% of the universe.

Heavy elements are all other elements aside from hydrogen and helium.

Elements form in a process called nucleosynthesis, which takes places within stars throughout their lifetimes and during their explosive deaths. Almost everything we see in our material universe is made up of these heavy elements, yet they make up the smallest portion of the universe: a measly 0.03%.

In 2009, the European Space Agency (ESA) launched a space observatory called Planck to study the properties of the universe as a whole.

Its main task was to measure the afterglow of the explosive Big Bang that originated the universe 13.8 billion years ago. This afterglow is a special type of radiation called cosmic microwave background radiation (CMBR).

Temperature can tell scientists much about what exists in outer space. When investigating the “microwave sky”, researchers look for fluctuations (called anisotropy) in the temperature of CMBR. Instruments like Planck help reveal the extent of irregularities in CMBR’s temperature, and inform us of different components that make up the universe.

You can see below how the clarity of CMBR changes over time with multiple space missions and more sophisticated instrumentation.

Scientists are still working to understand the properties that make up dark energy and dark matter.

NASA is currently planning a 2027 launch of the Nancy Grace Roman Space Telescope, an infrared telescope that will hopefully help us in measuring the effects of dark energy and dark matter for the first time.

As for what’s beyond the universe? Scientists aren’t sure.

There are hypotheses that there may be a larger “super universe” that contains us, or we may be a part of one “island” universe set apart from other island multiverses. Unfortunately we aren’t able to measure anything that far yet. Unravelling the mysteries of the deep cosmos, at least for now, remains a local endeavor.

Here are 10 razors, or rules of thumb, that help simplify decision-making, inspired by a list curated by the investor and thought leader Sahil Bloom.

The average adult makes about 35,000 conscious decisions each day.

Given this sheer volume of choice, how do we ensure we’re making the right decisions, day in and day out, without becoming exhausted?

Using insights from investor and thought leader Sahil Bloom, this graphic shares 10 cognitive razors, or rules of thumb, that can help you simplify your decision-making.

We’ve organized Bloom’s favorite cognitive razors into three overarching categories, which we dive into in further detail below.

The first theme is location, and the importance of being at the right place at the right time.

The Luck Razor falls into this category because it highlights the importance of putting yourself out there. According to the Luck Razor, when choosing between two paths, pick the one with the largest “luck surface area,” or the path that offers you the most opportunity to get lucky.

This is because when you’re networking, meeting people, and building new relationships, you’re much more likely to stumble upon an opportunity than if you were sitting on your couch, not taking action.

The Rooms Razor follows a similar theme because it emphasizes the importance of your surroundings. It stresses that, if you have a choice between two rooms to walk into, choose the one where you’re most likely to be the dumbest person in the room.

While it’s a bit of an uncomfortable situation, it provides a greater opportunity for growth, as long as you check your ego at the door and listen to what others have to say.

Lastly, the Arena Razor reminds us that when we want something, we need to take the necessary steps to make it happen.

For instance, if you want to become a social media influencer, you need to start creating content and posting it online. It’s not easy to put yourself out there and take action, but if you want to play the game, you need to be in the arena.

The next theme is the power of mindset and positive thinking. This relates to how you view your life, the people you choose to surround yourself with, and how you interpret the actions and opinions of others.

According to the Gratitude Razor, when in doubt, don’t hesitate to show your gratitude to people who have supported you, or given you advice or opportunities.

Research studies have shown that expressing gratitude and giving thanks can be correlated with greater happiness, improved health, and stronger more meaningful relationships. So make sure to say thank you regularly, and tell your loved ones how much you appreciate their support.

It’s not just your mindset that’s important, though. The Optimist Razor recommends surrounding yourself with optimists, rather than pessimists. Pessimists may point out everything that could go wrong in a scenario, which might discourage you to break out of your comfort zone.

Optimism, on the other hand, will emphasize everything that could go right—and may even help you problem solve if you encounter problems along the way.

The last one is quite simple, really: don’t overcomplicate things.

Occam’s Razor, which is named after the 14th-century scholar Franciscan friar William of Ockham, is generally interpreted as the following: when faced with a decision between two competing theories that generate the same outcome, the simplest theory is often the best one.

As Bloom says in this blog post, “simple assumptions [over] complex assumptions. If you have to believe a complex, intertwined series of assumptions in order to reach one specific conclusion, always ask whether there is a simple alternative assumption that fits.”

The ability to make things simple is also a good indicator of how deeply you understand something. According to the Feynman Razor, if you can’t explain a concept simply, then you don’t really understand it. So, if someone uses a ton of jargon or complexity to explain something, they could be masking a lack of deeper knowledge on the topic.

Editor’s note: For more information on cognitive razors and simplifying your decision-making, check out Sahil Bloom’s newsletter, or listen to his podcast episode where he talks about the most powerful razors he’s discovered so far in life.

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