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With the campaign, the brand aims to clear the myths associated with facial shaving for women, provide correct information, and open up a dialogue regarding it.

​​In the form of a rap battle, the campaign film dramatises the benefits of using a menstrual cup versus more common forms of menstrual hygiene such as sanitary pads, thereby encouraging women to switch to comfortable and easy-to-use menstrual cups.

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Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women’s day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer

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